Strategy at a glance
Client: Pinta Art NY | London
Media : IPhone, IPad App
Objective:
This Pinta smartphone show guide Mobile App is a tool which will provide a new way to experience Pinta, during and after the show, while engaging with the public all year round.
Visitors can search and browse the galleries and artists and explore Pinta and the agenda.
The app will navigate visitors during the show with useful information and will provide an excellent opportunity for brands to be connected with the art world all year round.
Capabilities:
- Click on galleries to see their profile, view art, learn about the portfolio, save favorites.
- Arrange appointments with galleries or curators
- Synchronize gallery contact data with the address book
- Find galleries, visitor services, and access detailed information
- Discover other sites and events in tow
- Display the entire Art Basel Miami Beach event program
- Display the entire event program
- Access useful information regarding travel, accommodation and ticketing
- Synchronize events to your personal calendar
- Share and comment on galleries, artists, artworks and events to your friends via Email and Twitter
- Use the App to take notes and photographs within the application
- Email Pinta exhibitors directly from within the application
- Users can regularly update the app’s data using the built-in update function, and can opt to use the application offline to avoid roaming costs.
- The App will be available in three languages (English, Spanish and Portuguese)
- Serve as a digital curator
Mashable!
